"Exquisite colours - guarantee of fastness! Three different sizes! Wonderful strength! Coats Satinised has all of these - and glamour!" From a Coats Satinised advert, 1952.
When did we lose our capacity to be this excited about sewing thread? We have become a sad and jaded nation. Bring back the thrill of a sewing thread with a guarantee of fastness, and shout it from the rooftops, using lots of exclamation marks! OMG sewing thread!!!!11!! LOL.
If Coats and Clark still ran ads like this I'd be as excited about their thread as I am when I pick up a great Gutterman color. It's all Coats' own fault!
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